An American Tradition since 1878


The Genesee “It’s Goat Season! Win a Genesee Bock Beer Tee” Sweepstakes


ELIGIBILITY: The Genesee “It’s Goat Season! Win a Genesee Bock Beer Tee” Sweepstakes (the “Sweepstakes”) begins at approximately 12:00:01 AM Eastern Time (“ET”) on 02/01/2017 and ends at 11:59:59 PM ET on 03/01/2017 (the “Promotion Period”). The Sweepstakes is open to legal U.S. residents of Connecticut, Michigan, New Jersey, New York, Ohio, Pennsylvania who are 21 years of age or older at time of entry. Persons in any of the following categories are not eligible to participate or win a prize: (a) employees of High Falls Operating Co, LLC d/b/a Genesee Brewing Company (“Sponsor”), Sponsor’s advertising/promotions agencies, alcoholic beverage licensees, and the parent, subsidiary, and affiliated companies of the foregoing; (b) persons who are engaged in the development, production, distribution of material, or drawing of winners for this Sweepstakes; and (c) persons who are immediate family members of, or who reside in the same household as, any person in either of the preceding categories. The term “immediate family members” includes spouses, children, and siblings. By participating, entrants agree to these Official Rules and the decisions of Sponsor.

HOW TO ENTER: Access the Genesee Brewery fan page at and click on the “It’s Goat Season! Win a Genesee Bock Beer Tee” Sweepstakes promotion link. Follow the instructions and provide all information requested (P.O. Box addresses are not acceptable) to submit an entry. Entries will be deemed made by the authorized account holder of the email address used at the time of entry. The “authorized account holder” is defined as the natural person who was assigned by an Internet access provider or on-line service provider responsible for assigning email addresses for the domain associated with the email address used to enter the Sweepstakes. The use of automated entry devices of any kind is prohibited. Incomplete entries will not be accepted, acknowledged, or returned. There is a limit of one entry per person or email address. If multiple entries are received from the same person or email address during any the Promotion Period, the first entry will be accepted and the others will be disqualified.

PRIZES AND DRAWINGS: Subject to confirmation of eligibility, there will be a total of one hundred (100) winners (each a “Winner”). There are four (4) prize periods (each a “Prize Period”). Each Winner will be selected in accordance with the Prize Period schedule detailed below.

Prize PeriodStart Date and TimeEnd Date and TimeWinners
1 02/01/2017 12:00:01 AM ET 02/08/2017 11:59:59 PM ET 25 Winners
2 02/09/2017 12:00:00 AM ET 02/15/2017 11:59:59 PM ET 25 Winners
3 02/16/2017 12:00:00 AM ET 02/22/2017 11:59:59 PM ET 25 Winners
4 02/23/2017 12:00:00 AM ET 03/01/2017 11:59:59 PM ET 25 Winners

On or after the end time of each of the Prize Periods twenty five (25) Winners will be randomly selected from all eligible entries received. Each Winner will be notified by phone, text, or email and consents to such notification by entering into this Sweepstakes. Each Winner will be awarded one (1) Genesee Bock t-shirt (each a “Prize”). The Approximate Retail Value (“ARV”) of each Prize is $10.00. The total ARV of all Prizes is $1,000.00. The odds of winning a Prize will depend on the total number of eligible entries received. All Prizes will be awarded unless Sponsor cannot obtain documentation from a potential Winner to prove eligibility in which case all Prizes may not be awarded. Winner is responsible for all costs and expenses incurred that are not specifically stated as being included as part of the Prize including, but not limited to, all taxes, surcharges, upgrades, and all other costs and expenses not specifically stated as being included. No alcohol is being awarded as a Prize.

CONDITIONS: There is a limit of one (1) Prize per person or household during the Promotion Period. Winner agrees that Sponsor has the right for any reason, and in its sole discretion, to substitute the Prize with a company check in the amount of the Prize ARV or with another prize of equal or greater value as selected by Sponsor. If requested, Winner must return to Sponsor a signed Affidavit of Eligibility and Liability/Publicity Release. If Sponsor is unable to receive personal confirmation from a Winner of being selected as a Winner within three (3) days from the first notification attempt, or if a Winner (i) fails to complete and return all requested documents by the date specified by the Sponsor, (ii) is found to be ineligible, or (iii) fails to comply with the Official Rules, the Prize will be forfeited and an alternate winner will be selected. The acceptance or use of the Prize constitutes permission for Sponsor to use Winner’s name and address (city and state) for promotional purposes on a worldwide basis, and in all forms of media, in perpetuity, without notice or further compensation. Winners will be issued an IRS Form 1099 for prizes valued in excess of $600.00. All Prizes will be awarded unless Sponsor does not receive required documents in a timely manner in which case all Prizes may not be awarded. Winners agree to release, discharge, indemnify, and hold harmless the Sponsor and Facebook Inc., their respective parent companies and affiliates and their respective directors, officers, employees, and agents, from any claims due to any injuries, damages or losses to any person (including death) or property, resulting in whole or in part from acceptance or use of the Prize, or participation in the Sweepstakes. No substitutions are allowed and the Prize may not be transferred, conveyed or auctioned. No purchase is necessary. A purchase will not increase chances of winning. All information provided to enter this Sweepstakes is subject to Sponsor’s Privacy Policy which can be found at Void wherever prohibited or restricted by law. Becoming a fan or clicking the “Like” button on the Genesee Brewery page on Facebook® does not constitute an entry into this Sweepstakes and it will not increase the chances of winning. If entrant does not have a Facebook® Account, entrant may visit to create one. Accounts are free. Facebook’s® Terms of Service ( apply. Message and data rates may apply if using a mobile device.

LIMITATIONS ON LIABILITY: Sponsor, Facebook, Inc., and their respective parents, subsidiaries and affiliated companies, advertising, promotion or production agencies and all of their respective officers, directors, representatives, agents and employees (collectively “Released Parties”) are not responsible for lost, late, delayed, inaccurate, incomplete, or misdirected entries, or for electronic, network or computer failures or malfunctions, lost or unavailable network connections, or failed, incomplete, garbled or delayed computer transmissions that may limit a user’s ability to participate in this Sweepstakes, or for other hardware, software or technical errors of any kind including any injury or damage to any person’s computer or phone related to or resulting from participating in the Sweepstakes, or for other errors or difficulties of any kind whether human, mechanical, electronic, computer, network, typographical, printing or otherwise, relating to or in connection with the Sweepstakes, including, without limitation, errors or difficulties which may occur in connection with the administration of the Sweepstakes, the processing of entries, or with respect to any Sweepstakes-related materials. All entries become the property of the Sponsor. The Sweepstakes is subject to all applicable federal, state and local laws. Any person attempting to defraud or in any way tamper with the mechanics or logistics of this Sweepstakes will be declared ineligible and may be prosecuted. Sponsor is not responsible for lost or stolen Prizes once shipped. If, for any reason, the Sweepstakes is not capable of being conducted as planned because of tampering, intervention, fraud, technical failures, regulatory or legal prohibitions, or any other reason (each an “Intervening Cause”), which affects the security, fairness, or proper execution of the Sweepstakes, Sponsor reserves the right to modify or cancel the Sweepstakes prior to the end of the Promotion Period, or otherwise award the Prizes through a drawing from all eligible entries received which, in Sponsor’s discretion, were not affected by the Intervening Cause.

DISPUTE RESOLUTION: Any disputes regarding this Sweepstakes shall be governed by New York law and resolved in courts located in Monroe County, New York. Any and all claims, judgments and awards shall be limited to actual out-of-pocket costs incurred, including costs associated with entering this Sweepstakes, but in no event attorneys’ fees. With regard to the Prize being awarded, Sponsor makes no express or implied warranty of merchantability or fitness for a particular purpose. Entrant waives any claim for punitive, incidental and consequential damages. BY PARTICIPATING, EACH ENTRANT UNDERSTANDS AND AGREES THAT HE/SHE MAY BRING A CLAIM AGAINST THE RELEASED PARTIES ON AN INDIVIDUAL BASIS ONLY AND NOT AS A PLAINTIFF OR CLASS MEMBER IN ANY PURPORTED CLASS OR REPRESENTATIVE ACTION OR PROCEEDING.

WINNERS LIST: For the names and addresses (city and State) of the Winners, visit between 03/04/17 and 04/04/17.

SPONSOR: Genesee Brewing Company, Rochester, NY 14605. Facebook Inc. does not endorse Sponsor’s products. This Sweepstakes is in no way sponsored, endorsed or administered by, or associated with, Facebook Inc.

Information provided to enter the Sweepstakes is being provided to Sponsor and not to Facebook Inc. Trademarks used are the property of their respective owners and are used for purposes of providing a general prize description or for administrative purposes.


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