An American Tradition since 1878

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Framed vintage illustration of a larg fish swimming in a blue lake, next to the 'Genesee Beer & Ale' bull's eye logo
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Vintage illustration of a white Genesee beer can with the red "Genesee Beer" bull's eye logo. The can is hiding in a jungle with various wild animals, including a lion, cheetah, alligator, toucan, ostrich, elephant and monkey. In the background is a waterfall and the moon rising over the landscape.
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19th century illustrated ad for Genesee Brewing Company. A blonde cherub holding a sign reading '1890' is dancing over a barrel of Genesee beer. To either side of the flying barrel is a white woman dancing in rustic folk dress. The woman on the left is in a white dress with a gold corset and has a blue sash around her waist; she is holding a mug of beer. The woman to the right is wearing a red skirt, a black corset and a gold and white striped schawl. She's holding plant leaves in her hand. They both have flowers in their hair and at their feet. Between them is the word 'Rochester' in fancy block letters.
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Vintage metal oval advertisement; it has a white background, and the text reads 'Ask for "Jenny" - Genesee - The beer more people like!' Sitting over the word "Genesee" is "Jenny," a white woman with dark brown hair wearing a low-cut black maid dress with a full mini-skirt and small frilly apron. She's holding a tray with a bottle of Genesee and glass of Genesee.
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A vintage Genesee beer sign. On top is a certificate reading "Certificate of Approval." Below is the text "A sign of Good Draft Beer" written in red over a white background. Over a blue stripe on the bottom is an older Genesee logo. It reads "Genesee" in large red text and has a small protrait of the "Jenny" model (a white woman with dark brown hair) in a circle with a gold banner reading "Beer - Ale" surrounding her portrait.
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Framed vintage genesee artwork. It features an illustration of a pheasant standing on a log on a wooded forest floor. In the top left corner is the white bull-s eye Genesee logo with 'Genesee' in red letters above the words "Beer & Ale" in black.
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Vintage Genesee artwork painted on wood. A wood oval with 1 or 2 inch border of polished wood. The border has along the top text in gold reading "The great outdoors in a glass." Along the bottom is the Genesee "wheat" icon on either side of the white bull-s eye Genesee logo with 'Genesee' in red letters above the words "Beer & Ale" in black. Inside of the wooden frame is a painting of a fish with a hook in its mouth as it jumps out of the water. In the background is lily pads and a log floating on the water.
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The cover of a vintage Genesee Brewery menu. It has a cream color background with a pattern of red pinstripes arranged in larger stripes on the cream color. 3/4's of the image area is dedicated to an oval portrait of "Jenny," a white woman with dark brown hair pulled up into a high bun with small curling bangs. She has a beauty mark near her left eye, blue eyes and red lipstick. She wears a small black choker with a green cameo hanging from it. Her white dress is worn off the shoulders and has a red scalloped trim. Behind her portrait reads "Menu" in a fancy script, and the white bull-s eye Genesee logo with 'Genesee' in red letters above a yellow banner reading "The beer more people like!"
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A vintage magazine advertisement. The top 2/3's is an illustration of a blue lake lined with pine trees and dark teal hills rolling towards the horizon. In the blue sky is the text "from spring-fed Hemlock Lake." In the foreground, the "Jenny" model sits in the grass near the lake. She wears a white mini-dress
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Vintage metal sign artwork. It reads "Born and praised in New York." The "NEW YORK" is in oversided letters, with various images in each letter. The images are of different outdoor activities, such as boating, water skiing, golfing and hiking. The "O" in New York is replaced with a Genesee logo. The logo is a red circle with a yellow border. Along the top of the circle is a blue banner with yellow text reading, "Quality Brewed in the Genesee Valley." "Genesee" is in large white block letters in the center. Below reads "Brewing Company" in script letters.
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Vintage lighted wall art. It is a vertical black rectangle with a light blue border. In the rectangle is a large number "1" colored white and gold to look like a large mug of beer. Over the number is the white bullseye Genesee logo. It has red text reading "Genesee" in block letters and below, "Beer" in black script. Below the number it reads in white "Our one brewery makes it best."
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A piece of vintage round wall art. The whole surface is covered with an illustration of a blue lake surrounded by green pine trees. Behind the lake, the trees cover rolling hills against a cloudy blue sky. In the foreground, "Jenny" holds a tray of Genesee beer while standing next to white birch trees. "Jenny" is a white woman with dark brown hair in a high bun. She wears a black choker and white off-the-shoulder dress with a red scalloped border.
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Vintage Genesee artwork. It is a rectangular painting of a moose braying in a wintry lanscape. Behind the moose is a snow covered mountain range. The picture is framed in a rustic wood border that reads "Genesee Beer" in yellow letters.
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Vintage framed wall art. A rectangular illustration of a jumping fish with a hook in its mouth. In the background is a small row boat with two fisherpeople in it. You can see one of the fisher's rod straining against the fish. Behind the row boat is the impression of a forest. In front of the image, is a red strip with white text reading, "The great outdoors in a glass!" and the Genesee white bullseye with "Genesee" written in red block letters and "Beer & Ale" in smaller block letters below.
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Vintage metal dining tray. The top 2/3's are red, and the lower third is white. Against the red section is "Genesee" written in a yellow script meant to look like a neon display sign. Against the white section is 2 small black stripes and a black bordered white bullseye reading "BEER ALE."
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A vintage advertisement. The picture has a white background, and in the top left corner reads "buy 'Jenny' by the CASE" in a black script. Below the text is an illustration of the 'Jenny' model (a white woman with dark brown hair in a bun, wearing a black choker and a low-cut white dress with a red trim) driving a blue convertible. A white man dress as a shop clerk in white shirt, trousers and apron, with a small black bow tie, hands her a case of Genesee beer. The case is a red box trimed with yellow and reads "Genesee" in white. To the right of the illustration is a Genesee logo. It's a white bullseye trimmed in a gold border, with "Genesee" in red block letters, and below a cameo of 'Jenny' with a gold banner reading "Beer -- Ale"
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An advertisement for the New York State Fishing Contest. A vertical image has a black stripe along the top. Over the stripe is a Genesee logo, a white bullseye with "Genesee" in red block letters,and below "Beer & Ale" in smaller black letters. Below the strip is a full bleed illustration of a fish jumping out of a lake. The fish's mouth is caught on a hook, and in the background is a blue lake filled with lily pads. Over the fish in yellow text reads "New York State Fishing Contest."
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A vintage advertistment. A horizontal full bleed illustration of 'Jenny' (a white woman with dark brown hair in a bun, wearing a black choker and a low-cut white mini-dress dress with a red trim) in an open top black and red carriage. The carriage is drawn by four white lipizzan horses with red tassles on their harnesses. The horses and carriage are on a dirt path in grassy garden under a blue sky. In the sky is red text reading, "See Jenny and her Lipizzan Team!" Below the image in white text on a red stripe reads, "Watch for Announcements of time and places.. on tv, radio, and newspapers."
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A vintage magazine advertistment. it's a white background, and near the top in black italic, it reads, "Pride of SEVEN skilled Brewmasters." Below is an illustration of the seven brewers discussing a glass of beer as they sit around a wood table in a wood panelled room. Below the image of the brewers is a large Genesee logo nested in green foliage and golden ears of wheat. The logo is a white bullseye trimmed in a gold border, with "Genesee" in red block letters, and below the word "Beer" in white with a black circle around it, and surrounded with a gold banner reading "Premium -- Quality"
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A vintage black and white illustration of 'Jenny.' 'Jenny' is a white woman with dark hair in a bun, wearing a black choker and a low-cut white dress with a dark trim. She holds a glass of beer in one hand while she lights a candelabra on a table with the other. On the table next to the candles is a bottle of Genesee, and a charcuterie board with holiday decorations.
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A vintage black and white magazine ad. In black text along the top it reads, "The bright taste in beer!" Below is large vertical illustration of 'Jenny' holding a tray of Genesee beer in a bottle and a glass. 'Jenny' is a white woman with dark hair in a bun, wearing a black choker and a low-cut white dress with a dark trim. She stands before rolling hills of wheat. Below the image is a paragraph of text (unreadable) and the Genesee bullseye logo next to a can and bottle of Genesee.
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A vintage magazine advertisement from the 60's or 70's. It is a vertical image with a white background. Along the time in funky chunky letters it reads "Pick up the Tab." In the center of the image is an abstract illustration of the top of a Genese can. It is a sky blue circle with a horse-shoe shape of orange along the top, and in the center is purple representation of a pull tab.
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A small black and white horizontal magazine ad. In plain san-serif text it reads "The Genesee Moment." Below the text is a photo of a young white heterosexual couple drinking cans of Genesee beer as they trim a garden hedge. The man has a pair of hedge clippers slung over his shoulder as he chugs his beer and the woman gazes at him with a smile.
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A small black and white horizontal magazine ad. In black text it reads "It's a crowd pleaser." Below the text is several glasses and mugs of foaming Genesee beer. The glassware is branded with the Genesee bullseye logo.
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A small black and white horizontal magazine ad. On the left two-thirds is a photo of Genesee beer in cans and bottles resting in bed of ice cubes. To the right, plain san-serif text reads, "Genesee.. best of all 54 beers in town."
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A small black and white horizontal magazine ad. Against a gray background is a photo of a white woman in a furry hat, coat and gloves holding an open case of Genesee beer. Snow is piled up on top of the case, and a can peeks out of the slotted opening of the case. To the left, white text reads, "12 can Chill-Pak -- Exciting!"
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A small black and white horizontal magazine ad. Against a white background, plain black text reads "more exciting... that's 'Jenny'." Below the text is a photo of 'Jenny,' a young dark haired white woman, riding a motorbike with a Genesee branded cooler mounted on the back. Behind her, a dark-haired white man is pushing a penny-farthing style bicycle uphill.
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small black and white horizontal magazine ad. On the left two-thirds is a photo of Genesee beer in various containers standing next to each other. The containers include a cold mug, a tall bottle, a short fat bottle, and a can. To the right, plain san-serif text reads, "With 54 beers in town, why choose Genesee? Taste."
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small black and white horizontal magazine ad. Ad features a full bleed photo of a young white heterosexual couple sitting in a row boat on a lake. Sitting in the boat with them is an oversized can of Genesee beer. Over the image in white text reads, "Live the Genesee Moment!"
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small black and white horizontal magazine ad. A full bleed illustration of cans of Genesee beer sliding out of an open Genesee beer case. The cans are white with a red Genesee bullseye logo. The case is sitting on a snowy hill and has a small pile of snow on top of it. Behind the hill is a forest at night, and text over the image reads, "New from Genesee! Roll-out Chill Pak."
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small black and white horizontal magazine ad. A full bleed photograph of a woman waterskiing on a lake. Resting between her arms and on the waterskis is an oversized can of Genesee beer. The can is white with a red Genesee bullseye logo.
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small black and white horizontal magazine ad. On the left two-thirds is a photo of Genesee beer in a bottle and a mug resting next to pretzel sticks and chips. To the right, plain san-serif text reads, "New! Genesee Twist-Caps 1-way bottles."
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small black and white horizontal magazine ad. Against a white background, in plain text reads, "The Genesee Moment." To the right of the text, a young white heterosexual couple is dressed for winter in sweaters, hats and coats. The woman is laughing while holding four bottles of Genesee beer. The man is smiling and shouting to someone out of frame, with a pair of ice skates slung over his shoulder.
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small black and white horizontal magazine ad. A full bleed photo of a fantasy underwater scene. A diver in an old-fashion 19th century diving suit stands next to an oversized Genesee Beer can, which is white with the red bullseye logo. To the right of the diver and can is a swimming white blonde woman in a bathing suit. Over her, the text reads, "more exciting..that's 'Jenny'"
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small black and white horizontal magazine ad. On the left two-thirds is a photo of Genesee beer in various containers standing next to each other. The containers include a cold mug, a tall bottle, a short fat bottle, and a can.. To the right, plain san-serif text reads, "Genesee Beer...good time taste!"
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Round Genesee-branded carrying tray in gold. In the center of the tray is the white bullseye logo logo with "Genesee Beer" on it. Above it is black & white portrait of 'Jenny' (a white woman with dark hair in a high bun, black choker and red trimmed low cut dress). Next to her portrait reads "Ask for 'Jenny'." The white bullseye logo is also stamped along the edge of the tray along the x and y axis.
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Round Genesee-branded carrying tray. The tray has a black rim, and the bottom is red with a broad yellow border. In the center is the white bullseye logo with "Genesee Beer" on it. bove it is black & white portrait of 'Jenny' (a white woman with dark hair in a high bun, black choker and red trimmed low cut dress). Next to her portrait reads "Ask for 'Jenny'."
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Round Genesee-branded carrying tray. The tray has a white rim and the bottom has a photo of a bottle and glass of Genesee beer next to a dead pheasant. In the foreground is a bottle opener and charcuterie board In the background is kitchen with spices on the wooden counter.
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Round Genesee-branded carrying tray. The tray has an off-white border and rim. The bottom has rings of white, red and blue. The red ring has text reading, "Liebotschaner Beer" and the blue circle at the center reads, "Genesee All Malt."
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Round Genesee-branded carrying tray. The tray has a black rim, and the bottom is ringed in stripes of red, black and yellow. The red stripe reads in yellow text, "Real old-fashioned goodness" and has a decorative wheat pattern at the bottom. In the center is a black circle with "ale" and "beer" written in a decorative script, and "Genesee" is bold block letters.
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Round Genesee-branded carrying tray. The tray is faded, but was once white with black and red rings along the bottom. The red ring reads in white text, "The better the malt the better the brew"
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Round Genesee-branded carrying tray. The tray has a black rim and red ring around the bottom. Inside the ring is a circle that is yellow in the center and has black stripes on the left and right edges. In the yellow section it reads "Genesee 12 Horse Ale." In the center of the yellow section is a red circle. a black horizontal band crosses the black yellow and red sections, and on the band is an image of 12 horses pulling a cart.
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Round Genesee-branded carrying tray. The tray has a black rim and red ring around the bottom. Inside the ring is a black circle with a red horizontal band. On the band is an illustration in yellow of 12 horses pulling a cart. Across the circle reads "Genesee 12 Horse Ale"
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Round Genesee-branded carrying tray. This tray has a gold border with red decorative flourishes. In gold letters on a red background in the border reads, "Genesee Brewing Co. Rochester NY." Inside the border is a painting of two people in a canoe on a stream. A native american man is hailing the couple as he stands next to a barrel on the shore near the stream. In the background is a representation of the landscape near Rochester NY. lush green wilderness on a craggy cliff with a grand waterfall feeding the stream.

Did you know?

John Fischer, the Corporate Brew Master, was the longest running brewer in the company's history. He started at the Genesee Brewery in 1967, left to serve his country from 1968-1971 and retired in 2019

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