THE GENESEE HOLIDAY 2022 SWEEPSTAKES

*No purchase necessary to enter or win a prize. A purchase will not increase chances of winning. Sweepstakes begins on 12/2/22 and ends on 12/12/22. Sweepstakes open to legal residents of NY, OH, PA, & VT who are 21 years of age or older at time of entry. Visit geneseebeer.com/2022holidaysweeps for Official Rules and how to enter. Void wherever prohibited or restricted by law. Instagram does not endorse Sponsor’s products and is not affiliated with the Sweepstakes. Additional terms/restrictions apply. Beer. © 2022 Genesee Brewing Company, Rochester NY. All Rights Reserved.

ELIGIBILITY: The Genesee Holiday 2022 Sweepstakes (“Sweepstakes”) begins at approximately 12:00:01 AM Eastern Time ("ET") on 12/02/2022 (“Start Date”) and ends at 11:59:59 PM ET on 12/12/2022 (“End Date”) (“Promotion Period”). Sweepstakes is open to legal residents of New York, Ohio, Pennsylvania, & Vermont who are 21 years of age or older at time of entry. This Sweepstakes is sponsored by Genesee Brewing Company, Rochester, New York (“Sponsor”). Employees of Sponsor, along with their respective parents, subsidiaries, divisions, affiliates, suppliers, distributors and advertising, promotional and judging agencies (collectively, “Released Parties”), any person affiliated with the alcoholic beverage industry, including but not limited to retailers of alcohol products, and their immediate family members (spouses, domestic partners, parents, children, and siblings) and household members of each (whether related or not) are not eligible to participate in or win the Promotion. By participating, entrants agree to these Official Rules and the decisions of the Sponsor.

HOW TO ENTER: To enter the Sweepstakes, during the Promotion Period, (i) follow @geneseebrewery on Instagram, Twitter, or Facebook, (ii) use the hashtag #GeneseeUglySweater in the comments section on the post affiliated with this Sweepstakes and (iii) tag two (2) friends who are 21 years or older in the comments section on the post affiliated with this Sweepstakes (hereinafter an “Entry”). There is a limit of one (1) Entry per person, per Entry Method, per Entry Period. You may only win once, regardless of Entry Method or Entry Period. As determined by Sponsor’s sole discretion, an Entry will be disqualified if the comment contains any content that: would be considered inappropriate, obscene, hateful, or indecent, promotes bigotry, racism, hatred or harm against any individual or group, infringes upon the rights of any other person or company, violates any law, defames, misrepresents, or contains disparaging remarks about any other person or company, or contains any trademarks or other copyrighted materials owned by others. The use of automated entry devices of any kind is prohibited. Incomplete entries will not be accepted, acknowledged, or returned. Entries must be received by the close of the Promotion Period. Further terms may apply below, depending on whether you enter using Instagram, Twitter, or Facebook:

ENTRY METHOD 1: INSTAGRAM: An internet connection and a non-private Instagram account are required to enter this Sweepstakes. If you do not have a non-private Instagram account, there is no cost to create one at www.instagram.com. Please note that you must agree to comply with the Instagram Terms of Service (https://help.instagram.com/581066165581870?ref=dp) and Privacy Policy (https://help.instagram.com/519522125107875) in order to create your Instagram account. You must be 21 years of age or older to visit and/or become a follower of the Genesee Instagram account. Sponsor reserves the right in its sole discretion to disqualify any individual it suspects or finds to be using multiple Instagram accounts to enter this Sweepstakes. Entries will be deemed made by the registered owner of the Instagram account indicated on the Entry. The “registered owner of the Instagram account” is defined as the natural person assigned to the account by Instagram.

ENTRY METHOD 2: FACEBOOK: An internet connection and a non-private Facebook account are required to enter this Sweepstakes. If you do not have a non-private Facebook account, there is no cost to create one at www.facebook.com. Please note that you must agree to comply with the Facebook Terms of Service (https://www.facebook.com/terms.php) and Privacy Policy (https://www.facebook.com/policy.php) in order to create your Facebook account. You must be 21 years of age or older to visit and/or become a follower of the Genesee Facebook page. Sponsor reserves the right in its sole discretion to disqualify any individual it suspects or finds to be using multiple Facebook accounts to enter this Sweepstakes. Entries will be deemed made by the registered owner of the Facebook account indicated on the Entry. The “registered owner of the Facebook account” is defined as the natural person assigned to the account by Facebook.

ENTRY METHOD 3: TWITTER: An internet connection and a non-private Twitter account are required to enter this Sweepstakes. If you do not have a non-private Twitter account, there is no cost to create one at www.twitter.com. Please note that you must agree to comply with the Twitter Terms of Service (https://twitter.com/en/tos) and Privacy Policy (https://twitter.com/en/privacy) in order to create your Twitter account. You must be 21 years of age or older to visit and/or become a follower of the Genesee Twitter account. Sponsor reserves the right in its sole discretion to disqualify any individual it suspects or finds to be using multiple Twitter accounts to enter this Sweepstakes. Entries will be deemed made by the registered owner of the Twitter account indicated on the Entry. The “registered owner of the Twitter account” is defined as the natural person assigned to the account by Twitter.

PRIZES AND DRAWINGS: On or around 12/13/2022 and subject to confirmation of eligibility, there will be a total of fifty (50) Winners (“Winner”) selected from a pool of all eligible entries received from Instagram, Twitter, and Facebook. The Winners will be notified by direct message and entrants hereby consent to such notification by entering this Sweepstakes. The Winners will be required to respond to the Sponsor within seventy-two (72) hours of the original message. The Winners will be awarded the following prize (the “Prize”): one (1) Genesee branded ugly sweater. The Approximate Retail Value (“ARV”) of each Prize is $70.00. The total ARV of all Prizes is $3500.00. The odds of winning a Prize will depend on the total number of eligible entries received. All Prizes will be awarded unless Sponsor cannot obtain documentation from a potential Winner to prove eligibility in which case all Prizes may not be awarded. Winner is responsible for all costs and expenses incurred that are not specifically stated as being included as part of the Prize including, but not limited to, all taxes, surcharges, and all other costs and expenses not specifically stated as being included. Prize will be mailed to Winner at residence provided by Winner. No alcohol is being awarded as a Prize.

CONDITIONS: Winner must be 21 years of older at the time of Entry. Sponsor need not inform you if you have earned an entry or not. All Federal, State, and local laws apply. Incomplete entries, entries generated by script, macro or other automated means, or entries which subvert the entry process, in the sole discretion of Sponsor, will not be eligible. All entries must be received during the Promotion Period to be eligible. Message and data rates may apply. The computer clock of the webmaster hosting the Sweepstakes is the official timekeeping device. Sponsor reserves the right to substitute the Prize with a prize of equal or greater value or with a company check in the amount of the ARV for the Prize. If requested, Winner must return to Sponsor a signed Affidavit of Eligibility and Liability/Publicity Release. If Sponsor is unable to receive personal confirmation from a Winner of being selected as a Winner within three (3) days from the first notification attempt, or if a Winner (i) fails to complete and return all requested documents by the date specified by the Sponsor, (ii) is found to be ineligible, or (iii) fails to comply with the Official Rules, the Prize will be forfeited and an alternate winner will be selected. The acceptance or use of the Prize constitutes permission for Sponsor to use Winner’s name and address (city and state) for promotional purposes on a worldwide basis, and in all forms of media, in perpetuity, without notice or further compensation. All federal, state and other taxes are the responsibility of each Winner. Sponsor does not provide tax advice. Prizes awarded may not be exactly as shown or described. No substitutions are allowed and the Prize may not be transferred, conveyed or auctioned. All Prizes will be awarded unless Sponsor does not receive required documents in a timely manner in which case all Prizes may not be awarded. Winners agree to release, discharge, indemnify, and hold harmless the Sponsor, Twitter, Inc., Facebook Inc., and Instagram, Inc. their respective parent companies and affiliates and their respective directors, officers, employees, and agents, from any claims due to any injuries, damages or losses to any person (including death) or property, resulting in whole or in part from acceptance or use of the Prize, or participation in the Sweepstakes. No purchase is necessary. A purchase will not increase chances of winning. Becoming a fan or clicking the “Like” button on the Sponsor’s page on Instagram does not constitute an entry into this Sweepstakes and it will not increase changes of winning. Following the Sponsor’s social media accounts does not constitute an entry into this Sweepstakes and it will not increase chances of winning. Message and data rates may apply if using a mobile device. All information provided to enter this Sweepstakes is subject to Sponsor’s Privacy Policy which can be found at www.fifcousa.com/privacy-policy. Void wherever prohibited or restricted by law.

ENTRANT WARRANTY AND RELEASE: Each entrant warrants that they are eligible to participate in this Sweepstakes and has the legal capacity to agree to the terms of these Official Rules. Winner agrees to release, indemnify, and hold harmless the Released Parties from any and all liability, injuries, losses, or damages to any person (including death) or property, arising from or in connection with the awarding, receipt, use, and/or misuse of a prize or participation in any prize-related activity, and for any claims based on publicity rights, defamation, invasion of privacy, copyright infringement, trademark infringement, or any other intellectual property related cause of action.

LIMITATIONS ON LIABILITY: Released Parties are not responsible for lost, late, jumbled, incorrect, or inaccurate entries, whether caused by any of the equipment or programming associated with or utilized in this Sweepstakes or by any human error. Sponsor is not responsible for any problems or technical malfunction(s) of any telephone network or lines, computer online systems, servers or other services, providers, computer equipment, software, failure of any e-mail, technical problems or traffic congestion on the Internet or at any website (including Instagram), including, without limitation, any injury or damage to participant's or any other person's computer related to or resulting from participation in this Sweepstakes. Sponsor is not responsible for any typographical or other error(s) in administration of the Sweepstakes, or in the selection/announcement of the prize winners. If, for any reason, the Sweepstakes is not capable of running as planned, including, without limitation, infection by computer virus, bugs, tampering, unauthorized intervention, fraud, technical failures, or any other causes beyond the control of the Sponsor which corrupt or affect the administration, security, fairness, integrity or proper conduct of this Sweepstakes, the Sponsor reserves the right in its sole discretion to cancel, terminate, modify or suspend the Sweepstakes. Should the Sweepstakes be terminated prior to the stated expiration date, notice will be posted where Sponsor deems fit and the prizes will be awarded via random drawing from among all eligible Entries received up until and or after (if applicable) the time of modification, cancellation or termination, or in a manner that is fair and equitable as determined by Sponsor. All entries become the property of the Sponsor and will not be returned to entrants. The Sweepstakes is subject to all applicable federal, state and local laws. Any person attempting to defraud or in any way tamper with the mechanics or logistics of this Sweepstakes will be declared ineligible and may be prosecuted. Sponsor is not responsible for lost or stolen Prizes. If, for any reason, the Sweepstakes is not capable of being conducted as planned because of tampering, intervention, fraud, technical failures, or any other reason (each an “Intervening Cause”), which affects the security, fairness, or proper execution of the Sweepstakes, Sponsor reserves the right to modify or cancel the Sweepstakes or otherwise award the Prizes through a drawing from all eligible entries received which, in Sponsor’s discretion, were not affected by the Intervening Cause. With regard to the Prize being awarded, Sponsor makes no express or implied warranty of merchantability or fitness for a particular purpose. In the event that a court, or other tribunal of competent jurisdiction, shall hold any of the provisions of these Official Rules to be illegal, invalid, or unenforceable, such provisions shall be limited or eliminated to the minimum extent necessary so that these Official Rules shall otherwise remain in full force and effect.

DISPUTE RESOLUTION: Any disputes regarding this Sweepstakes shall be governed by New York State law and resolved in State or Federal court located in Erie County, New York. Any and all claims, judgments, and awards shall be limited to actual out-of-pocket costs incurred but in no event attorneys’ fees. Entrant waives any claim for punitive, incidental and consequential damages. BY PARTICIPATING, EACH ENTRANT UNDERSTANDS AND AGREES THAT THEY MAY BRING A CLAIM AGAINST THE RELEASED PARTIES ON AN INDIVIDUAL BASIS ONLY AND NOT AS A PLAINTIFF OR CLASS MEMBER IN ANY PURPORTED CLASS OR REPRESENTATIVE ACTION OR PROCEEDING.

SOCIAL MEDIA DISCLAIMER: Entrants should understand that they are providing their information to the Sponsor and not to Instagram, Twitter, or Facebook. This promotion is in no way sponsored, endorsed or administered by, or associated with Instagram, Twitter, or Facebook.

WINNERS LIST: For a list of all Winners, send a self-addressed stamped envelope within forty-five (45) days of the End Date to:

SPONSOR: Genesee Brewing Company, Rochester, New York is the sole Sponsor of this Sweepstakes. This Sweepstakes is in no way sponsored, endorsed, or administered by Instagram, Twitter, or Facebook. Any Prize manufacturer and its dealers do not endorse Sponsor’s products and are not affiliated with this Sweepstakes. Any trademarks or trade names used are the property of their respective owners and are used for purposes of prize description only.